{"id":53,"date":"2012-04-03T18:50:35","date_gmt":"2012-04-03T16:50:35","guid":{"rendered":"http:\/\/www.blueskyrotor.com\/blog\/?p=53"},"modified":"2012-10-28T16:02:25","modified_gmt":"2012-10-28T15:02:25","slug":"communication-is-not-easy","status":"publish","type":"post","link":"https:\/\/www.blueskyrotor.com\/blog\/2012\/04\/communication-is-not-easy\/","title":{"rendered":"Communication is not easy"},"content":{"rendered":"

Communication is not an easy thing when you want to promote your brand new product. Helicopters do not escape the rule.<\/p>\n

A funny example happened today with the new AAS-72X+ of Eurocopter North America. How can you sell an aircraft that was never really flown before?<\/p>\n

The AAS-72X+ completes the AAS-72X, first proposal to the US Army.<\/p>\n

\"AAS-72X<\/a>

AAS-72X on ground<\/p><\/div>\n

Yesterday, Eurocopter NA unveiled its new aircraft (http:\/\/armedscout.com\/news-press-rel-2009-2012\/04-02-2012.asp<\/a>). It corresponds to the upgrade of the civilian EC145 (http:\/\/www.blueskyrotor.com\/performance\/oneaircraft\/Eurocopter\/EC145-EC145-T2<\/a>)<\/p>\n

This upgrade may offer some performance and avionics improvements, but the only visible part is major: the well known fenestron has been implemented.<\/p>\n

The problem is to illustrate the capability of the helicopter, even if it never flew in its military configuration before. What could you do? It’s simple, use Photoshop! (Or Gimp)<\/p>\n

Before:<\/p>\n

\"AAS-72X_in_flight\"<\/a>

AAS-72X in flight<\/p><\/div>\n

After:<\/p>\n

\"\"<\/a><\/p>\n

The trick was easy: add clouds in the background, replace the tail boom and rotor with a brand new fenestron drawn with a high performing 3D software, and there you are!<\/p>\n

However, the fuselage remained the same, from the pilot’s attitude to the aircraft’s registration number.<\/p>\n

Well played! It’s always funny to notice those details. Also the fake picture is really beautiful, it looks like it was real! No doubt that many people took it for a real picture today.<\/p>\n

But a simple question stays: why would you believe that an aircraft that was just unveiled, had already been flown by the US Army?<\/p>\n","protected":false},"excerpt":{"rendered":"

Communication is not an easy thing when you want to promote your brand new product. Helicopters do not escape the rule. A funny example happened today with the new AAS-72X+ of Eurocopter North America. How can you sell an aircraft that was never really flown before? The AAS-72X+ completes the AAS-72X, first proposal to the […]<\/a><\/p>\n","protected":false},"author":1,"featured_media":634,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.blueskyrotor.com\/blog\/wp-json\/wp\/v2\/posts\/53"}],"collection":[{"href":"https:\/\/www.blueskyrotor.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.blueskyrotor.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.blueskyrotor.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.blueskyrotor.com\/blog\/wp-json\/wp\/v2\/comments?post=53"}],"version-history":[{"count":5,"href":"https:\/\/www.blueskyrotor.com\/blog\/wp-json\/wp\/v2\/posts\/53\/revisions"}],"predecessor-version":[{"id":635,"href":"https:\/\/www.blueskyrotor.com\/blog\/wp-json\/wp\/v2\/posts\/53\/revisions\/635"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.blueskyrotor.com\/blog\/wp-json\/wp\/v2\/media\/634"}],"wp:attachment":[{"href":"https:\/\/www.blueskyrotor.com\/blog\/wp-json\/wp\/v2\/media?parent=53"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.blueskyrotor.com\/blog\/wp-json\/wp\/v2\/categories?post=53"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.blueskyrotor.com\/blog\/wp-json\/wp\/v2\/tags?post=53"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}